Est. 2004 • Jersey City, NJ
LateralTranslucence offers a focused set of services to help projects move from concept to launch.
Custom websites designed to convert — built with an eye toward search engine optimization, marketing funnels, and seamless user experience. Every site is engineered for speed and flexibility, ensuring the message reaches the right audience and adapts as goals evolve.
Scalable, future-focused full-stack solutions that go beyond the basics. Using serverless architecture, static generation, and modern frameworks, applications are component-driven and supported by reusable design libraries for consistency and growth.
Visual identity systems built for the digital space — from logos and brand foundations to cohesive design languages applied across websites, applications, and digital products. Each element reinforces clarity, consistency, and impact in every interaction.
Expert guidance on performance, security, accessibility, analytics, and compliance, paired with ongoing maintenance and iterative improvements. Every digital product remains reliable, discoverable, and future-ready with dedicated attention over time.
Building for the web
No agency overhead
LateralTranslucence builds modern websites and digital experiences — from marketing sites to full-scale applications — with an emphasis on technical precision and clean, intentional design. Complex problems get clear, tailored solutions. Clients leave with something that actually works, and the support to prove it.
The studio is led by Loren Rice (they/them), a software engineer, designer, and creative technologist with over two decades of experience building and leading web projects — most recently heading development teams at tech and nonprofit organizations before going independent.
A record of missions completed — from launch-ready marketing sites to full-scale product deployments.
A portfolio site for professional billiards player Ashley Rice, showcasing her career on the WPBA Tour. Includes sponsorship opportunities, and an accessible photo gallery with lightbox and keyboard navigation.
A SaaS dashboard that helps developers track dependency updates across GitHub and GitLab repositories, covering 8+ package ecosystems including npm, PyPI, Cargo, and Composer. Features semantic version analysis, multi-account support, and a free/pro subscription model.
A custom-built home for the podcast Everything Counts (but nothing is real), featuring season-organized episode browsing, full transcripts, host bios, and a contact form for guest pitches.
A marketing and booking site for a licensed massage therapist in Tallahassee, FL. Integrates Acuity Scheduling for appointments and Google Maps for location, with thorough SEO work including JSON-LD structured data and geo-targeted metadata.
Ready to build something? Make contact and let's figure out what it takes.